June 2019

Record recycling means steel packaging hits its own industry target in Europe three years early


Recycling of steel packaging in Europe has hit an all-time high of 80.5%.

This record rate, which represents data from 2017, confirms steel as Europe’s most recycled primary[1] packaging material. It also indicates the industry has met and even exceeded one of its key sustainability goals – a 80% recycling rate in Europe by 2020 – three years ahead of schedule

Alexis Van Maercke, secretary general of APEAL, said: “With 100% of the separately collected steel packaging being recycled into new steel products, these figures further reinforce the fact that steel is the best placed of all packaging materials to reach the higher recycling targets proposed by the revision of the Packaging and Packaging Waste Directive in the context of the Circular Economy package.

“This is another major achievement for the industry, and sends a loud and clear message to brands, manufacturers and retailers that it is high time more emphasis was placed on this tried, tested and sustainable packaging solution.

As well as being the most recycled primary packaging material in Europe, steel is a permanent material that can be infinitely recycled without any loss of quality. Worldsteel estimates that 75% of steel products ever made are still in use today.

Recycling steel packaging reduces emissions and helps to save natural resources such as iron ore, coal and limestone. In addition, its portion size versatility, long shelf-life and ambient storage qualities reduce food waste and energy consumption.


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The world's first climate-neutral 5-liter party keg comes from HUBER Packaging

Climate change is getting more and more public attention. The growing realization: we all have to do something. The first climate-neutral 5-liter party keg from HUBER Packaging is a simple and at the same time effective step for more sustainability, which HUBER is opening up to its customers.


"Together with our customers, we are making a contribution to global climate protection and supporting a recognized climate protection project," says Edward Ros, Business Unit Manager BEVERAGE at the leading manufacturer of 5-liter party kegs. "With full transparency: the emission compensation is comprehensible at all times via the ID number and a QR code - and TÜV Austria certified," adds Edward Ros.


Partner for climate neutrality is ClimatePartner - a leading solution provider in the field of climate protection for companies. ClimatePartner has experience in calculating, reducing and offsetting CO2 emissions with more than 1,000 customers.


HUBER climate project. The current HUBER project for CO2 offsetting is a hydroelectric power plant at Virunga National Park, DR Congo. The small run-of-river power plant supplies 30,000 residents with cheap and clean electricity. It counteracts the illegal coal trade and thus saves CO2 emissions. Without this alternative energy, the forest would be cut down in ten years - and the habitat of some of the last mountain gorillas.


Steel Packaging Recycling in Europe reaches 79,5%

Recycling of steel packaging in Europe has reached a new high of 79,5% and is well on track to reach the industry’s self-imposed target of 80% by 2020, according to figures issued by APEAL, the Association of European Producers of Steel for Packaging.


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HUBER Packaging guest at Öhringer Brewery Opening

Everywhere is the trend towards small pub breweries to pursue, now also in Öhringen. The opening of the new brewery, which was founded by brewmaster Markus Hummel under the name "Braumanufaktur Brauwerk Öhringen", was attended by Öhringer Mayor Thilo Michler and several other local greats, as well as our CEO, Martin Luer and Edward Ros, Head of the BEVERAGE Business Unit. To make it easier for the new brewery to enter the party barrel world, the two gentlemen presented a voucher for the free printing and production of 240 5-liter party kegs on behalf of HUBER Packaging. We wish the newly founded company a successful future and a happy hand at brewing the different beers.


>> Link Braumanufaktur Brauwerk Öhringen


Metal Packaging Europe announces a European partnership with Canstruction

Metal Packaging Europe is delighted to announce that they have entered into a licence agreement with Canstruction, the successful US food charity based in Atlanta. Canstruction has hosted many events showcasing magnificent statues made entirely of filled food cans, which are then donated to charities. The two parties will jointly accelerate the Canstruction activity across Europe in 2018, with new structure designs available for roll-out. 

Metal Packaging Europe and Canstruction first joined forces in 2017 with events in Madrid, Lisbon and Istanbul where a guitar statue, made out of more than 1.000 tuna cans, triggered immediate positive feedback from the industry and its customers. The three events combined allowed over 7.000 filled cans to be gifted to local food banks.

This year, Metal Packaging Europe intends to further increase the scope. A seahorse and fish structure will be created, as well as a structure replicating the “Metal Recycles Forever” logo that is being increasingly used on cans to communicate the endless recycling potential of metal packaging.


Please find the full press release here:



HUBER Packaging Receives Food Safety System Certification (FSSC) 22000 for the Party Keg Production Plant

We are happy to inform you about our successful certification as per the certification procedure for food safety systems including ISO 22000:2005, ISO/TS 22002-4:2013 and additional FSSC 22000 requirements.


Consequently, HUBER Packaging is, to our knowledge, the first and only manufacturer of tinplate party kegs to have achieved this FSSC 22000 certification. We are proud of this achievement.


This is something of a dense read but it is verification, accepted worldwide, of a comprehensive food safety management system. As a manufacturer of food packaging in the form of party kegs, we submitted to this demanding quality assurance system and assure you of our compliance with these basic principles. You can rely on our quality.


In this way, HUBER Packaging again confirms its role as a leading, reliable and, now also an FSSC 22000 certified, manufacturer of party kegs. 


HUBER minikeg wins award!

With varying seasonal decorations on HUBER party kegs, Bell's Brewery continually inspires its customers in the USA. The 2017 summer motif has now won a silver award in the category "three-part beverage packaging" at the Can of the Year Award 2017, which is annually published by the English magazine "The Can-maker". Together with the brewery we are very proud of this award.